Zahir Iqbal

Analyze and inform Marketing Team on transactions and in-app user insights leveraging several analytics platforms such as Firebase, CleverTap, Branch, Google Analytics, and PowerBI.

Maximizing Retention and Reactivation Efforts by developing logical segmentation to drive app conversions resulting in +75% retention MoM.

Performing analysis on campaigns to understand their impact with respect to operational metrics such as AOV, Order per User, Acquisitions, Revenue, and Promotion Burn.

Develop Custom Properties on the Customer Engagement Platform (CleverTap) to tailor audience segments toward campaigns for cross-selling, reactivation, or retention whilst ensuring maximized reach and conversions for the campaigns.

Mapped over 16 marketing channels actual budget and best estimate budget for 8 markets (MENA) to Big Query to produce automated Tableau reports.

Liaise with 8 local marketing teams to understand the competitive landscape within their respective market, and inform regional teams on the same.

Assist with ad hoc analysis of marketing channels and report on significant variance on key metrics such as forecasts, acquisitions, CPA, frequency, budgets and MAUs.

Support in updating run-rates of acquisitions and orders to compare against target/best estimate for all 8 markets in the MENA region.

Identified and pursued valuable business opportunities to generate new company revenue and improve bottom-line profit.

Developed and executed strategic initiatives to implement key changes and improvements in business development and marketing programs.

Partnered on and built an Acquisition tracker, which allowed for the mapping of over 5000 onboarded outlets to the noon Food platform (Dubai) in just two quarters.

Customized acquisition tactics based on previous lead data and cross-functional team data, resulting in a +50% increase in onboarding conversion month over month.

Handle the company’s social media accounts such as Facebook, Linkedin, and Instagram.

Create engaging social media content such as posters, interactive posts and updates on the company’s work.

Promote the brand positively and engage the social media community whilst ensuring proper management of the marketing funnel.